If you are looking for specific things—like real Czech sports jerseys, gaming gear, modeling kits, or traditional handmade puppets—you need a good map. We checked local shops to find the best specialty stores and unique shops in Prague that locals actually use.
If you are looking for normal clothing brands, department stores, or big international chains instead, see our complete Prague Malls & Outlets Directory: Best Shopping Malls or Shopping in Prague: The Ultimate Guide for Visitors
🏒 1. Sports Fan Shops (Ice Hockey & Football)
In the Czech Republic, sports are a big deal—specifically ice hockey and football (soccer). Skip the cheap tourist market stalls and head to these local favorites.
Equipment & Specialized Gear Shops
- JB Sport (Near the Center): Located very close to the old town (Dlážděná 3, Praha 1) or other three shops all around Prague (in the photo above), this is the most popular hockey shop for visitors. The insider secret: The shop has two parts. The front has fan clothing (national jerseys, scarves, and team caps). The back and downstairs sections sell professional hockey gear like skates and pads.
- Hokejpro (Near Main Station): Located on Dlážděná street. This is a great hockey store option if you are staying in the New Town (Nové Město) area. They have a huge selection of hockey sticks, skates, and accessories.
- Top4Football Ječná (The Football Mecca): If you want a real football store for playing gear, locals point directly to Ječná street. This massive shop is filled with premium football boots, training clothes, and official kits.
🏟️ Official Stadium Fanshops (For Club Souvenirs)
If you do not need sports equipment but want the ultimate fan merchandise, go directly to the official team stadiums. This is where you will find the largest selection of official clothing, scarves, and gifts.
- Sparta Prague Fanshop (Letná Stadium): Located right at the epet ARENA in Prague 7. It is very easy to reach by tram from the city center (get off at the Sparta stop). It is a huge shop completely dedicated to Sparta merchandise.
- Slavia Prague Fanshop (Eden Arena): Located at the Fortuna Arena in Prague 10 (Vršovice). You can get there easily by taking a tram to the Slavia stop. It is a massive store packed with everything for Slavia fans, located right next to the stadium entrance.
💡 Insider Tip for Readers: These stadium shops are open on normal weekdays for regular shopping, but they get incredibly crowded on match days. If you just want to buy a jersey without fighting a crowd, visit on a non-match day!
⛩️ 2. Geek Culture, Gaming, Anime & Board Games
Prague’s underground gaming, comic, and board game scene is huge. Local forums repeatedly mention these specific shops for collectibles, card games, and merchandise.
- Comics Point (Anglická str. and Palladium shopping mall): A top choice for pop-culture fans. It is full of anime figures, Funko Pops, Marvel comics, and gaming clothing.
- Xzone (Stodulky): A legendary name for Czech gamers. They have a central shop at Archeologická 2256/1 Praha 5 -Luziny metro station (Shopping Mall Luziny, 1 floor). It is packed with gaming t-shirts, video games, collectible statues, and Pokémon cards.
- FYFT (Holešovice): Located in the trendy Prague 7 district (Osadní 35). If you love board games, card games (like Magic: The Gathering), yoyos, or Rubik’s cubes, this is a local paradise. You can easily get there by tram to the Dělnická stop.
- The Luxor Basement Secret (Wenceslas Square): Local manga lovers on Reddit always share this tip: walk into the giant Palác knih Luxor bookstore on Wenceslas Square and go down two floors to the very back of the basement. They hide a massive section of English-translated manga and graphic novels there.
- The Big Bookshop Trick (Luxor & Dobrovský): Do not skip the regular large bookstores in Prague. Major chains like Knihy Dobrovský and Luxor inside shopping malls (like Palladium or Nový Smíchov) have huge, dedicated sections for board games, fantasy figures, and geek merchandise that tourists usually walk right past.
🎨 3. Indie Art, Subcultures & Modeling Hobbies
Tired of regular clothing chains and standard postcards? Check out Prague’s alternative creative shops.
- PageFive (Veverkova 5): Located in the trendy Letná neighborhood. This independent bookstore sells beautiful local art prints, indie magazines, and unique visual books by Czech graphic designers. It is perfect for a non-traditional souvenir.
- Metalshop Prague (Štěpánská 36): If you like rock, metal, goth, or punk style, this place is incredible. It has three huge floors packed with heavy boots, band t-shirts, leather jackets, and accessories.
- Pecka Modelář (Karolíny Světlé): This is the ultimate destination for scale modeling lovers. Located near the National Theatre, this hobby shop sells plastic model kits (airplanes, cars, tanks), specialized paints, brushes, and tools.
💡 Looking for vintage or retro collectibles? If your idea of unique shopping involves hunting for rare, historical items and old-school Czech design, don’t miss our Guide to Antique Shops in Prague: Hidden Treasures.
🧸 4. Toys, Puppets & Costumes
Whether you want traditional Czech gifts or need a costume for a party, these are the top spots to visit.
🚨 Important Update: Many older travel blogs tell tourists to visit the massive Hamleys toy shop on Na Příkopě street (later called The Playground). Please note that this city-center toy store permanently closed in January 2026.
- Sparkys (Havířská 2): Since Hamleys closed, this is your main multi-floor toy store right in the center of Prague. While there is no standalone Disney store in Prague, Sparkys has huge sections dedicated to official Disney toys. They also have smaller branches in shopping malls around the city.
- Bambule Toy Shops: This is another big toy store chain in Prague. You will find them inside most residential shopping centers outside the historic center (like Westfield Chodov or Metropole Zličín). They are excellent for everyday toys and authentic Krtek (The Little Mole) plushies.
- Loutky.cz (Nerudova 32): If you want a traditional Czech puppet (loutka), do not buy the cheap plastic ones in regular souvenir shops. These specialized workshops sell beautiful, handmade wooden puppets created by local Czech artists.
- Ptákoviny Florenc (Costume Shop): If you need a fancy dress costume for Halloween or a festival, look for a sign saying Ptákoviny (which means “silliness” or “gag gifts”). The branch near the Florenc metro station is filled to the ceiling with costumes, wigs, and funny party props.
💎 Want to upgrade your Czech gifts? Handmade puppets are a great local choice, but if you want to explore premium traditional items like Bohemian crystal, garnet jewelry, or high-end porcelain, read our expert guide on Czech Heritage & Luxury: The Best Luxury Souvenirs in Prague.
💳 Local Shopping Tip:
Whether you are buying a rock t-shirt in a basement shop or looking at toys in the center, knowing how to pay is important. Read our honest local guide: How to Pay in Czech Shops: Cash vs. Card
